Adore Beauty hires ex-General Pants CEO to lead recovery

Carrie LaFrenzSenior reporter

Updated Jul 29, 2024 – 12.34pm, first published at 11.04am

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Sacha Laing, the former boss of youth fashion retailer General Pants Co, has been named the new chief executive of Adore Beauty, succeeding Tamalin Morton.

Mr Laing, a former David Jones executive who has more than 25 years of industry experience, will take over the top job on October 1 after Ms Morton departs at the end of September.